Founded in 2009 with brand headquarters in Montreal, Canada, PUMP! Underwear combines a sense of sport with fun fashion trends and daring ideas. PUMP! loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, PUMP! Underwear collections generally display a look revolving around youth, fitness and sport.
PUMP! Underwear is made in boxer brief, brief and jockstrap styles but the brand's designs and stylistic decisions are in no way limited. PUMP! Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.